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Research papers

A strategic approach to marketing targets (French)

One of the most essential aims of a market survey is to provide precise information on the segments which should be taken by an existing brand as marketing targets. A bibliographical survey of the work done on that problem in the past twelve years...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Michel Hugues
September 1, 1974
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Citation

Hugues, M. (1974a, September 01). A strategic approach to marketing targets (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-strategic-approach-to-marketing-targets-french-


Research papers

A strategic approach to marketing targets

One of the most essential aims of a market survey is to provide precise information on the segments which should be taken by an existing brand as marketing targets. A bibliographical survey of the work done on that problem in the past twelve years...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Michel Hugues
September 1, 1974
×

Citation

Hugues, M. (1974a, September 01). A strategic approach to marketing targets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-strategic-approach-to-marketing-targets